During her visit to Mauritius, the new Miss England, Charlotte Holmes, met the local press at the head office of the Mauritius Tourism Promotion Authority, the title sponsor of the Miss England contest, taking place on Wednesday 4 July 2012.

During the press conference, the Director of the MTPA, Dr. Karl Mootoosamy, highlighted that it was the first time that Mauritius has got the opportunity to be the main sponsor of such a grand event. He also said that it was a sustainable initiative of the local tourism office to promote the Mauritian destination in England far beyond the Mauritius Shopping Fiesta 2012.

Miss England, has, like every year, captured the interests of the public and the British press, thus ensuring maximum exposure for Mauritius. Sponsorship of Miss England 2012 reflects a branding strategy adopted by MTPA to give a boost to Mauritius in the UK market.

The visit was also an opportunity for Charlotte Holmes, whose origins are from Mauritius, to talk about the island. She said that Mauritius always had a place in her heart as she had been dreaming about visiting the island since her grandparents talked a lot about it. “I was eager to come and meet the people in Mauritius. I enjoyed the hospitality, the people and the food,” she said.

Mauritius can proudly add the name of Miss England 2012 to its list of brand ambassadors. Miss England 2012, in fact, started her coronation by visiting Mauritius and by participating in the Carnival of Flic en Flac, on 1 July. Miss England and Miss UK will also be participating in tourism fairs organized by the MTPA in Great Britain, including the World Travel Market.

Charlotte Holmes: Beauty with a purpose

Following their visit to the MTPA, the gorgeous Charlotte Holmes and Alize Lily Mounter visited the Georges Charles foundation in Pointe aux Sables. The centre takes care of sixty handicapped children aged between 6 and 30. The organizer of Miss England, Angie Beasley, announced that Miss England Organisation will donate school materials to the children. The two ladies shared a few moments of happiness and joy with these children. Students and teachers of George Charles Foundation will always remember the few words they shared and the photographs taken with the two British beauty queens.