The MTPA with the Indian Tour operators recently launched a ‘Joint Advertising Campaign’ throughout India.

The campaign which will last for 26 weeks till the end of the year will showcase the different products offered by Mauritius, namely the wedding and honeymoons, the golf, the diving as well as the water sports such as undersea walk. Different media will be used during these 26 weeks; billboards, specialized press and magazines.

The Indian campaign is conducted in association with the main Indian tour operators, specialist of Mauritius: Astral Luxury Holidays, Cox and Kings (India) Ltd, D.Paul’s Travel and Tours, Equino Fun Holidays, MakeMyTrip.com, SOTC Do-It-Yourself Holidays, TUI, Weldon Tours and Travels and Zenith Leisure Holidays.